You have a Great search phrase and information on the bio.
As far as I’ve seen, the account has on average up to 3-5 Stories on a daily basis, mostly User Generated content (when someone tags the profile) and reposts from other accounts. Account could be enhanced with videos of processes, time lapses of you and your employees getting ready for the day, making food; engaging with your audience through Stories, video posts, IGTV.
Right now, there is Just one highlight on the profile. Highlights act like a table of content for your Instagram page. Possible extra highlights:
- Best sellers – name customers’ favorite dishes and bottled drinks (sake, beers)! Give your point of view on their popularity.
- BTS (behind the scenes) / Process/ How we make it – you can show your prep work for the day, choosing ingredients, creating new flavor combinations, videos of processes, time lapses of you and your employees getting ready for the day, making sets and bento plates, engaging with your audience through Stories, video posts, IGTV.
- Collabs – you can rename the Hugo’s & Minato Highlight if you are planning to have more collaborations in the future.
- Delivery – talk about ordering through Carhop, about your most popular take-out Bento Boxes and Specials. Show the love that goes into every order =)
- FAQ, Q&A – answering most popular questions about dishes, about your business, hours of operations, allergy information.
- Safe & Easy – explain your safety protocols, talk about them in your Stories.
- Staff fun / Staff facts / Our team / Team – show every member, let them talk about what they love at Coffee Me Up – their favorite meal, drink, hobby, etc. I personally know your staff members and how talented they are!
- Tag us / Fan grams / Friends / Fans – pictures and videos made by your customers in which they tagged you and raved about your food and beverages.
- Variety – talk about characteristics of sake, savory appetizers, and dishes as if you were performing tasting for people who have never tried Japanese food& beverages.
Hashtags will look better if added to comment section, not to the main post – less distraction for your reader. Also they could be varied by more location- specific and product-specific hashtags.
For any post (excluding REELs) I would not recommend using very popular hashtags (>2 million posts) too often as it will be hard to get traction with thousands of new posts daily. A good range of hashtags is 10-20.
Profile at this point serves informative function about the hours, available dishes and bottled beverages. Your online presence gives updates to people who know about you and want to be your customer. Your customer does not need to be sold, he is already there and is ready for purchase.
I love how visual and appetizing your profile is, how creative and flavorsome the meals are, and I really miss eating wonderful rotating chef’s sets indoors!
Below you can see some factors that make your Instagram page interesting and converting into sales from your followers who come to the store:
- You are being creative with your food and drink options and great value-for-money deals (“Tomorrow we debut our COMFORT COMBO, $40 gets you 900ml of Tanuki sake, a bucket of JFC, garlic edamame & kimchi fried rice🙌🏻”, “We miss sending out chefs choice meals for you all, so here you go! $85 for 2 humans (includes bottle of sake, must be 21+)”).
- You are talking to your customers as to your friends that care about nice company and being fed good food (Stress levels are high, let us take care of you a bit❤️✌🏻).
- You are open to partnering with delivery companies and are offering your customers convenience of getting ready-to-eat food – share your knowledge about available sake, show ingredients of your cocktails, show how you plate bento boxes
- You are using a lot of calls-to-action: “Come through tomorrow, Sunday 1-4pm to get yours to gift or to keep✌🏻❤️”, “give us a call, we are here for you”, “the choice is yours✌🏻❤️ preorders are open, link in bio”, “preorders appreciated but not necessary!”
- You are creating anticipation for your upcoming food & drink offers – “New Negroni just in time for #negroniweek ✌🏻”, “We had so much fun making Yakitori yesterday, we are doing it again, this Wednesday 😋”
Instagram Basics file has a step-by-step checklist of major mistakes and growth points for any business that is on Instagram, check it out below ⬇️